In 2026, Equatorial Guinea's mobile user base continues to grow, with a penetration rate of 78%, reflecting increased smartphone adoption across urban and rural areas. The push notification opt-in rate has reached 32%, suggesting a cautious but emerging acceptance of mobile marketing efforts. The average click-through rate of 4.8% indicates moderate engagement levels, with personalized content likely driving higher interaction.
Mobile commerce is expanding rapidly, generating approximately $150 million in revenue, signifying a significant shift towards digital transactions. Marketers are leveraging push notifications to boost user engagement, with users receiving about 3 notifications daily on average. As digital infrastructure improves, these metrics are expected to strengthen, making mobile marketing a crucial channel for businesses in Equatorial Guinea.