25%
Average 30-day App Retention Rate
User engagement over a month
1.2 million
Average Daily Active Users (DAU)
Daily app users in Equatorial Guinea
$15 million (USD)
Mobile Marketing Spend
Annual investment in mobile marketing
$2.50 (USD)
Average Cost Per Install (CPI)
Cost for acquiring a new app user
68%
Mobile Penetration Rate
Percentage of population with mobile devices
By 2026, Equatorial Guinea has seen a steady increase in mobile app retention, with a 25% 30-day retention rate indicating growing user loyalty. The mobile marketing spend has doubled, reflecting the country's expanding digital economy and efforts to engage users more effectively.
The high mobile penetration rate of 68% and a substantial daily active user base suggest that mobile apps are vital in daily life. Marketers are investing heavily, with the CPI remaining competitive, ensuring continued growth in user acquisition and retention.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.