In 2026, Equatorial Guinea's digital landscape continues to expand with over 1.2 million internet users, fueling growth in live streaming and video marketing. The majority of viewers access content via smartphones, emphasizing mobile-first strategies for content creators and advertisers. The rise in live streaming viewers, now at 850,000, reflects increasing engagement and the effectiveness of real-time video campaigns in capturing audience attention.
Advertising investment in video marketing has surged to $15 million USD, driven by brands seeking to capitalize on the high engagement rates of video content. Social media platforms dominate content consumption, with 65% of posts being videos. This trend underscores the importance for local businesses and global brands to prioritize mobile-friendly, live, and short-form videos to maximize reach and brand visibility in Equatorial Guinea.