Equatorial Guinea's e-commerce sector is experiencing rapid growth, with a projected market size of $120 million in 2026. The adoption of digital payments and mobile commerce is accelerating, facilitating faster transactions and delivery services. Same-day delivery is increasingly favored, with nearly half of online orders now arriving within 24 hours, reflecting improved logistics infrastructure.
Despite significant progress, challenges remain such as limited internet penetration and logistical hurdles. Continued investments in digital infrastructure and logistics will be crucial for expanding e-commerce reach and enhancing customer satisfaction across the country. The growth indicates a promising future for online retail and delivery services in Equatorial Guinea.