Digital Advertising Statistics in Equatorial Guinea (2026)

Equatorial Guinea's digital advertising landscape is rapidly expanding, with significant investments in mobile and social media platforms. The ad viewability rate of 58.4% reflects ongoing improvements in ad placement and content relevance, yet there remains room for optimization to enhance user engagement and campaign effectiveness. The total ad spend of $45 million indicates growing confidence among local and international brands in digital channels as a key marketing avenue.

Mobile advertising dominates the market, accounting for two-thirds of the total ad revenue, driven by increased smartphone penetration. Despite the relatively high social media ad share, the click-through rate of 1.4% suggests opportunities to improve ad creatives and targeting strategies. As Equatorial Guinea continues digital development, advertisers are expected to innovate further to boost engagement and ROI.