In 2026, Australia's digital advertising landscape continues to grow, with total spending reaching A$9.2 billion. The ad viewability rate has increased to 78.5%, reflecting improvements in ad placement and user engagement. Mobile advertising dominates, comprising 72% of the digital ad spend, emphasizing the shift towards mobile-first strategies among Australian brands.
Programmatic advertising now accounts for 65% of digital ad transactions, streamlining ad buying and optimizing targeting. The average CTR stands at 1.45%, indicating steady engagement levels. These trends highlight Australia's evolving digital marketing ecosystem, driven by increased internet penetration and consumer digital activity, making it a competitive and mature market.