By 2026, social commerce in Egypt is expected to generate approximately $1.2 billion USD, reflecting rapid digital adoption and mobile usage. The number of active users engaging in social buying is projected to reach 18 million, driven by improved internet infrastructure and increased smartphone penetration. The average spend per user is estimated at $67 USD, indicating growing consumer trust and evolving shopping habits within social platforms.
The social commerce market in Egypt is expanding at an annual rate of 25%, with Facebook remaining the dominant platform for online transactions. The rise in local digital payment options and user-friendly shopping features are fueling this growth. This trend points toward a more integrated e-commerce environment, offering new opportunities for businesses and entrepreneurs to reach wider audiences through social media channels.