Social Commerce Categories Statistics in Egypt (2026)

Egypt's social commerce market is rapidly expanding, with an estimated 12 million buyers contributing to a revenue of approximately 8.4 billion EGP in 2026. Fashion and apparel remain the dominant categories, driven by young consumers and mobile-first shopping habits. The average purchase value is around 700 EGP, reflecting a growing willingness to spend on social platforms. Increased smartphone penetration and digital payment adoption are fueling this growth.

The social commerce platform penetration rate in Egypt has reached 65%, showing widespread acceptance among internet users. Businesses are increasingly leveraging social media for direct sales, with platforms like Facebook and Instagram leading the way. This trend supports local entrepreneurship and offers new opportunities for small and medium enterprises to reach consumers efficiently. Continued digital infrastructure improvements are expected to further boost this sector.