Egypt's digital advertising landscape in 2026 continues to expand rapidly, with shopping ads playing a pivotal role. The total ad spend is estimated at $1.2 billion, reflecting increased e-commerce activity and digital penetration. Shopping ads account for over a third of PPC budgets, driven by rising smartphone usage and improved logistics, which enhance online shopping convenience for consumers across urban and rural areas.
The average CPC for shopping ads stands at 45 EGP, with mobile engagement reaching 78%, indicating a mobile-first approach by advertisers. The conversion rate of 4.8% demonstrates growing effectiveness of targeted shopping campaigns. As e-commerce matures, businesses are investing more in optimized shopping ads, contributing to higher ROI and sustained growth in Egypt's digital economy.