Ecuador's digital advertising landscape is rapidly expanding, with total spend reaching approximately $150 million in 2026. PPC advertising continues to dominate, accounting for nearly half of all digital ad expenditure, driven by increased mobile usage and targeted marketing strategies. The average CPC has risen to $0.35, reflecting higher competition and more sophisticated ad targeting techniques.
The growth in active programmatic campaigns highlights Ecuador's growing adoption of automated ad buying, optimizing ad placements and budgets. Mobile advertising revenue surpasses desktop, indicating a shift towards mobile-first marketing approaches. These trends suggest a vibrant digital marketing environment poised for further expansion in the coming years.