Facebook Marketing Statistics in Ecuador (2026)

In 2026, Facebook remains a dominant social media platform in Ecuador, with over 11.2 million active users, representing significant marketing opportunities for local brands. The high mobile usage rate of 88% indicates the importance of mobile-optimized ads and content for effective engagement. Businesses are increasingly investing in Facebook advertising, with total ad spend reaching approximately $142 million, reflecting growing digital marketing maturity in the country.

Ecuadorian businesses leverage Facebook for brand awareness, customer service, and sales, supported by the nearly 1.8 million active business pages. User engagement levels remain high, with an average of 7.5 hours spent per month on the platform. The rising digital penetration and mobile accessibility continue to make Facebook a key channel for social media marketing strategies, fostering economic growth and digital innovation across Ecuador.