E-commerce Statistics in Ecuador (2026)

Ecuador's e-commerce sector continues to grow rapidly, with revenues reaching approximately US$3.2 billion in 2026. The increasing internet penetration, now at 78%, supports a larger online consumer base, with over 5.4 million people shopping online. Mobile commerce dominates, accounting for 62% of transactions, reflecting the country’s shift towards mobile-first digital habits. Cross-border e-commerce has expanded significantly, highlighting Ecuadorian consumers' interest in international products and services.

The rise in cross-border transactions, totaling around US$1.1 billion, underscores Ecuador's integration into global digital markets. Increased smartphone adoption and improved logistics foster a favorable environment for digital merchants. Local businesses are leveraging international platforms, leading to greater product variety for consumers. Continued investments in digital infrastructure and payment security are expected to further accelerate e-commerce growth, shaping Ecuador’s digital economy landscape in 2026.