USD 580 million
Social Commerce Revenue (USD)
Projected total social commerce revenue in the Dominican Republic for 2026
4.2 million
Social Commerce Users
Number of active social commerce users in 2026
138
Average Spend per User (USD)
Average social commerce expenditure per user in 2026
38%
Social Commerce Penetration
Percentage of internet users engaged in social commerce
Facebook, Instagram, WhatsApp
Major Platforms
Leading social platforms used for commerce
By 2026, social commerce has become a significant part of the Dominican Republic's retail landscape, with revenue reaching approximately USD 580 million. The rise in active users, now over 4.2 million, reflects growing digital adoption and mobile internet access. Consumers are increasingly turning to social platforms like Facebook and Instagram for shopping, driven by convenience and targeted marketing strategies that boost engagement and sales.
The average spend per user stands at about USD 138, indicating a mature social commerce ecosystem. With a penetration rate of 38%, nearly two-fifths of internet users participate in social shopping activities. Businesses that leverage social media for direct sales are gaining a competitive edge, fostering local entrepreneurs and small businesses to expand their reach within and beyond the country.
Frequently Asked Questions
What are the most popular social commerce platforms in the Dominican Republic?
Facebook, Instagram, and WhatsApp are the leading platforms, with businesses using them extensively for direct sales and marketing.
How is social commerce impacting small businesses in the Dominican Republic?
It provides small businesses with a cost-effective way to reach wider audiences, increase sales, and compete with larger retailers online.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.