Djibouti's social commerce market in 2026 continues to grow steadily, with revenues reaching approximately USD 45 million. The increasing number of active users, now over 320,000, reflects greater digital engagement and mobile penetration in the country. Fashion and accessories dominate the social commerce categories, driven by young consumers seeking affordable and trendy products via social platforms like Facebook and WhatsApp.
The average monthly spending per user has increased to around USD 140, showing a shift towards more frequent online shopping. As social commerce becomes more integrated into everyday life, local businesses are leveraging these platforms to expand their reach. This trend indicates a promising future for digital retail, with enhanced payment options and targeted marketing strategies fueling continued growth.