$32 million
Total E-commerce Revenue (USD)
Djibouti's e-commerce revenue is projected to reach $32 million in 2026, reflecting steady growth in digital sales.
65%
Mobile Commerce Share of E-commerce
Mobile commerce accounts for 65% of all online transactions, indicating high mobile device usage for shopping.
45%
Internet Penetration Rate
Approximately 45% of Djibouti's population has internet access, supporting digital commerce expansion.
1.2 million
Number of E-commerce Users
An estimated 1.2 million Djiboutians are actively engaged in online shopping in 2026.
$27
Average Transaction Value (USD)
The average online purchase value is around $27, reflecting affordable mobile shopping habits.
Djibouti's e-commerce sector is experiencing significant growth, driven by increased mobile device usage and expanding internet access. The high share of mobile commerce indicates that most consumers prefer shopping via smartphones, supported by affordable mobile data plans and local payment options. This trend is expected to continue as digital infrastructure improves, making online shopping more accessible across urban and rural areas.
The growth in e-commerce revenue and active users highlights a rapidly digitalizing economy. Businesses are increasingly adopting online platforms, and consumer confidence in digital payments is strengthening. As Djibouti invests in digital infrastructure and logistics, the e-commerce market is poised for further expansion, offering new opportunities for local entrepreneurs and international brands alike.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.