The Democratic Republic of Congo has seen rapid growth in TikTok Shop users, reaching nearly 4.8 million by 2026. Social commerce is becoming a primary shopping channel, driven by increased smartphone adoption and improved internet infrastructure. The projected USD 820 million annual revenue indicates a booming digital economy with significant potential for local entrepreneurs.
Mobile commerce dominates the Congo market, with 65% of users shopping via smartphones. Digital payment methods are increasingly adopted, reflecting a shift towards cashless transactions. These trends suggest social commerce will continue expanding, offering new opportunities for small businesses and international brands alike, reshaping the country's retail landscape.