By 2026, mobile search share in the Democratic Republic of Congo is projected to reach 68%, reflecting increasing mobile internet access and user engagement. Smartphone penetration is at 65%, indicating widespread adoption of mobile devices, which are crucial for digital marketing strategies. As a result, mobile marketing expenditure is expected to hit USD 150 million, signaling significant growth in digital advertising efforts aimed at a young and mobile-centric population.
Digital ad revenue in DRC is anticipated to reach USD 210 million, driven by a surge in e-commerce and mobile advertising. With nearly 5 million mobile e-commerce users, businesses are increasingly leveraging mobile platforms for sales and marketing. The expanding digital landscape offers vast opportunities for advertisers and brands seeking to connect with the country's growing tech-savvy consumer base, fostering economic development and digital transformation.