In 2026, Facebook advertising costs in the Democratic Republic of Congo remain relatively low, with an average CPC of around $0.15, making it an affordable platform for local marketers. The total monthly ad spend has grown to approximately USD 4.2 million, reflecting increasing digital marketing adoption among small and medium enterprises. With a digital penetration rate of 31%, Facebook remains a vital channel for reaching a young, mobile-savvy population.
Engagement on Facebook continues to be robust, with an average rate of 4.8%, indicating active interaction from users. Nearly 28,000 small businesses leverage Facebook ads to promote products and services, demonstrating its importance in local commerce. As digital infrastructure improves, expect further growth in advertising spend and user engagement, fostering a more vibrant digital economy in DRC.