In 2026, Czech internet users spend an average of 45 minutes daily engaging with short-form videos, reflecting a significant shift toward mobile and social media consumption. Nearly 78% of Czech brands incorporate short-form videos into their marketing strategies, emphasizing its importance in digital advertising. The total advertising expenditure on short videos has reached approximately €120 million, indicating growing industry investment.
Video engagement rates remain high at around 12.5%, showcasing strong viewer interaction. The Czech Republic boasts about 1.2 million active content creators, fueling the vibrant short-form video ecosystem. These trends highlight the increasing dominance of short videos in advertising and user engagement, positioning them as essential tools for brands aiming to connect with Czech audiences effectively.