€150 million (approx. $165 million)
Total Social Commerce Revenue
Cyprus social commerce revenue in 2026
1.2 million
Number of Social Commerce Users
Number of active social commerce users in Cyprus in 2026
€125 ($138)
Average Spend per User
Average social commerce expenditure per user in 2026
Instagram
Top Social Platform for Commerce
Most popular social platform for shopping in Cyprus
45%
Percentage of Population Engaged in Social Commerce
Proportion of Cypriots participating in social commerce in 2026
Cyprus's social commerce sector is projected to reach €150 million in revenue by 2026, reflecting a robust growth driven by increasing smartphone adoption and digital engagement. The number of active users is expected to hit 1.2 million, representing nearly half of the population, with Instagram remaining the dominant platform for online shopping. Consumers are spending an average of €125 per person, indicating a mature digital shopping culture.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.