Cyprus has seen remarkable growth in short-form video consumption, with over 70% of internet users engaging daily in 2026. This surge is driven by increased mobile usage and social media platform popularity, making short videos a key marketing channel for local brands. The average daily viewing time indicates high engagement levels, encouraging businesses to allocate more advertising budget towards this format.
The number of brands leveraging short-form videos has grown substantially, reflecting the effectiveness of video marketing in Cyprus. With advertising spends reaching around €8.5 million and an 18% growth rate, companies are recognizing the importance of dynamic, engaging content. As digital maturity increases, Cyprus is poised to become a significant player in short-form video advertising in the region.