Digital Advertising and Ad Blocking Statistics in Cyprus (2026)

By 2026, nearly 42% of Cypriot internet users employ ad blockers, reflecting growing privacy concerns and ad fatigue. Despite this, digital ad spending continues to rise, reaching approximately $180 million, driven by increased mobile usage and targeted campaigns. The average Cypriot spends over four hours daily online, creating significant opportunities for digital marketers to reach engaged audiences.

Mobile advertising accounts for a substantial share of total ad revenue, with €70 million generated in 2026, highlighting the shift towards mobile-first strategies. Engagement rates remain robust at 68%, indicating that most users respond to online advertisements despite the prevalence of ad blockers. This dynamic underscores the importance of creating less intrusive, more personalized advertising experiences in Cyprus.