45 minutes
Average Daily Short-Form Video Consumption
Median time Cubans spend on platforms like TikTok and Instagram Reels daily in 2026
78%
Percentage of Businesses Using Video Marketing
Cuban businesses adopting short-form video for marketing in 2026
2.4 million CUC
Mobile Video Ad Spend (CUC)
Investment in mobile short-form video ads by Cuban brands in 2026
35%
Video Content Creation Growth Rate
Year-over-year increase in new short-form video content creators in Cuba
4.5%
Average Engagement Rate per Video
Average likes, shares, and comments per short video in Cuba in 2026
The surge in content creation is evident, with a 35% annual growth rate, indicating a vibrant community of creators and marketers. Engagement metrics suggest that short videos continue to resonate strongly, with an average engagement rate of 4.5%, underscoring the effectiveness of video content in Cuba’s evolving digital landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.