Cuba's digital advertising market in 2026 is estimated at around $45 million, reflecting steady growth amid increasing internet penetration and mobile usage. PPC campaigns constitute approximately 38% of total digital ad spend, driven by the country's shift towards targeted online advertising. The average CPM is about $6.50, making digital ads a cost-effective option for advertisers looking to reach a broad Cuban audience.
Mobile advertising dominates the landscape, accounting for 65% of total ad spend, thanks to widespread smartphone adoption. With an estimated 70% of the population exposed to digital ads, advertisers are increasingly leveraging programmatic platforms to optimize campaigns and improve ROI. This growth indicates a maturing digital economy and rising confidence in online advertising channels within Cuba.