4.2 million
Facebook Users
Number of Facebook users in Cuba in 2026
3.8 million
Average Monthly Active Users
Active Facebook users engaging monthly in Cuba
CUP 1.2 billion (USD 50 million)
Social Media Ad Spend
Total Facebook ad expenditure in Cuba
CUP 35 (USD 1.50)
Average Cost Per Click (CPC)
Average CPC for Facebook ads in 2026
3.9 million
Mobile Facebook Users
Mobile Facebook users in Cuba
In 2026, Cuba's Facebook user base has grown to over 4.2 million, reflecting increased internet access and mobile device penetration. The majority of active users engage regularly, making Facebook a vital platform for digital marketing efforts. Local businesses are increasingly leveraging targeted ads to reach specific demographics, boosting overall advertising spend to approximately USD 50 million annually.
The advertising landscape in Cuba shows a shift toward mobile advertising, with nearly 93% of users accessing Facebook via smartphones. The average CPC remains affordable at around USD 1.50, encouraging small and medium enterprises to invest more in social media marketing. This trend indicates a maturing digital economy, with Facebook playing a central role in commercial growth and consumer engagement.
Frequently Asked Questions
What is the primary demographic for Facebook advertising in Cuba?
The primary demographic includes urban youth aged 18-35, with a growing presence of middle-aged professionals in key sectors like tourism and retail.
How effective is Facebook marketing for small businesses in Cuba?
Facebook marketing is highly effective for small businesses, offering affordable ad options and precise targeting, leading to increased customer engagement and sales.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.