Cuba's digital advertising landscape in 2026 shows steady growth, with Facebook remaining a dominant platform. The average cost per click is estimated at $0.25, reflecting increased competition among local businesses. The total monthly ad spend reaches around $15 million, indicating an expanding digital economy. The number of active advertisers continues to grow, demonstrating increased reliance on social media marketing strategies.
Despite economic challenges, Cuba's digital marketing sector is evolving, with a significant portion of marketing budgets allocated to Facebook ads. The average CTR of 1.8% suggests effective targeting, while the 12% market share highlights Facebook’s influence. These trends suggest a vibrant digital advertising environment driven by local entrepreneurs and small businesses seeking to expand their reach.