Cuba's display advertising CTR has steadily increased, reaching 0.35% in 2026, driven by growing internet access and mobile device usage. The average CPC remains low at $0.12, making PPC campaigns cost-effective for marketers. The digital ad spend continues to grow at 8.5%, reflecting increased investment in online marketing channels.
Mobile advertising dominates Cuba's digital landscape, with a penetration rate of 72%. This shift indicates a significant opportunity for brands to reach consumers via mobile ads. Overall, Cuba's digital advertising market is expanding, supported by rising internet penetration and increasing smartphone adoption, despite economic constraints.