Costa Rica's digital landscape in 2026 shows a significant rise in short-form video consumption, with users spending an average of 55 minutes daily on video content. TikTok remains the dominant platform, capturing 65% of the audience's attention. Marketers increasingly leverage short videos, with 78% adopting this format to engage consumers effectively, boosting brand visibility and interaction.
The high engagement rate of 6.8% indicates strong viewer interest and content relevance. With ad spend reaching approximately USD 45 million, businesses are prioritizing video marketing strategies. This trend underscores the importance of creative, localized content to maximize reach and resonate with the Costa Rican audience, fostering greater brand loyalty and conversion.