In 2026, Costa Rica's average Facebook ad cost remains competitive at around $1.25 per click, reflecting moderate digital advertising competition. The total monthly spend on digital ads has increased to approximately $12.4 million, indicating growing digital marketing adoption among local businesses. Reach has expanded to over 3.2 million users, demonstrating Facebook's continued dominance in Costa Rica's social media landscape.
The average click-through rate of 4.8% suggests effective ad targeting and engaging content. Additionally, a robust ROAS of 4.2x highlights high campaign efficiency and profitability for advertisers. As digital marketing matures in Costa Rica, businesses are likely to invest more in targeted ads to capitalize on an increasingly receptive online audience.