Display Advertising CTR Statistics in Costa Rica (2026)

Costa Rica's digital advertising landscape continues to expand, with a 0.45% average CTR reflecting increased user engagement. The total ad spend reached approximately USD 150 million, emphasizing the country's growing online marketing investments. Mobile advertising dominates, accounting for 72% of the total spend, indicating a shift towards smartphone-based campaigns. PPC advertising remains a core strategy, capturing over half of the digital ad budget, driven by competitive bidding and targeted ads.

The rise in ad impressions to 3.2 billion highlights the rapid adoption of display advertising among Costa Rican businesses. As internet penetration deepens and digital literacy improves, companies are leveraging more sophisticated ad formats and data-driven strategies. These trends suggest a robust growth phase for Costa Rica's digital marketing sector, with increasing ROI from targeted campaigns and mobile-first advertising approaches, positioning the country as a regional digital marketing hub.