Costa Rica's digital landscape in 2026 shows a significant rise in ad blocking, with 35% of users actively blocking ads, driven by privacy concerns and ad fatigue. Despite this, digital ad spending continues to grow, reaching USD 220 million, reflecting increased online engagement and e-commerce expansion. Mobile usage dominates internet traffic, contributing to targeted advertising opportunities, while privacy concerns influence user behavior and ad effectiveness.
The growth in digital advertising indicates a maturing market, yet ad blockers pose challenges for advertisers aiming to reach consumers effectively. E-commerce expansion supports the digital ad ecosystem, encouraging brands to innovate in ad delivery. Privacy awareness remains high, influencing policy and user preferences, making data protection a priority for marketers in Costa Rica.