45 million USD
Total Social Commerce Revenue (USD)
Reflects growth in online shopping and digital transactions in Comoros.
1.2 million
Number of Active Social Commerce Users
Represents about 25% of the population engaged in social commerce activities.
Fashion & Accessories
Top Social Commerce Category
Accounts for 40% of social commerce transactions in Comoros.
38 USD
Average Transaction Value (USD)
Indicates steady consumer spending in online social marketplaces.
68%
Mobile Payment Adoption Rate
High smartphone penetration drives digital payment usage for social commerce.
The social commerce landscape in Comoros has expanded significantly by 2026, with revenues reaching approximately 45 million USD. The majority of online transactions are driven by fashion and accessories, reflecting consumer preferences for affordable and trendy items. Mobile payment systems have become integral, with over two-thirds of users adopting digital wallets, illustrating the country’s digital transformation.
Despite the relatively small population, active participation in social commerce is widespread, with around 25% of residents engaging in online buying and selling. The average transaction value remains modest, indicating accessible price points and a focus on everyday consumer goods. As digital infrastructure improves, social commerce is poised to further accelerate in Comoros.
Frequently Asked Questions
What are the most popular social commerce categories in Comoros?
Fashion & accessories, electronics, beauty products, and home goods are the leading categories in Comoros' social commerce scene in 2026.
How is mobile payment adoption impacting social commerce in Comoros?
High mobile payment adoption, at 68%, facilitates seamless transactions, boosting consumer confidence and expanding social commerce activities.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.