In 2026, Comoros has seen a significant rise in digital advertising, with total ad spend reaching approximately USD 1.2 million. Shopping ads are increasingly effective, reflected by a CTR of 4.8%, indicating growing consumer engagement. The average CPC remains affordable at USD 0.35, encouraging local businesses to expand their online presence and target mobile users, who account for the majority of ad traffic.
The conversion rate of 2.9% demonstrates a solid return on investment for advertisers, driven by improved targeting and personalized ad content. As digital infrastructure continues to develop, more consumers in Comoros are turning to online shopping, making shopping ads a vital component of marketing strategies. Continued growth is expected as e-commerce adoption accelerates across the islands.