By 2026, mobile traffic dominates internet usage in Comoros, accounting for 72% of online activity. Rising smartphone ownership and improved network infrastructure have fueled this shift, making mobile marketing a key channel for businesses. The total mobile marketing spend reached USD 4.2 million, reflecting increased investment in targeted campaigns. Engagement rates remain strong, with users interacting actively with mobile ads and apps daily.
The growing mobile ecosystem in Comoros presents significant opportunities for local and international brands. With over two-thirds of the population owning smartphones, marketers focus on personalized, data-driven strategies to boost conversions. As digital literacy improves, mobile app usage continues to rise, emphasizing the importance of mobile-first content. These trends suggest a vibrant digital economy with continued growth potential over the next few years.