By 2026, Comoros has seen a significant shift towards mobile search, with 65% of all searches conducted via smartphones. The rapid growth in smartphone ownership, now at 58%, supports this trend and fosters increased digital engagement among users. Mobile marketing investments are projected to reach USD 2.3 million, reflecting growing confidence in mobile channels for advertising.
The digital economy in Comoros is expanding, with digital ad revenue reaching USD 4.5 million. Mobile commerce is also booming, with a 22% annual increase in mobile transactions. These trends indicate a maturing digital landscape, driven by increasing smartphone adoption and targeted marketing strategies, paving the way for further economic digitalization.