In 2026, Facebook remains the dominant social media platform in Comoros, with nearly half of the population actively engaging on the platform. Marketers are increasingly leveraging Facebook's targeted advertising capabilities to reach diverse demographic groups, especially in urban areas. The rising number of active users and enhanced ad features have contributed to more effective digital campaigns, boosting local businesses' online presence and sales.
Digital marketing budgets in Comoros are projected to hit USD 18 million in 2026, a significant increase driven by expanding internet access and smartphone adoption. Companies are investing more in personalized ads, video content, and influencer collaborations on Facebook to maximize ROI. As social media consumption continues to grow, Facebook's advertising platform will play a crucial role in shaping the country's digital economy and consumer behavior.