In 2026, Comoros's display advertising CTR remains modest at around 0.05%, reflecting the country's emerging digital marketing landscape. The total digital ad spend is projected to reach USD 2.1 million, driven by increasing internet penetration and smartphone usage. PPC campaigns generate approximately 1.2 million clicks, indicating growing online engagement among consumers, especially on popular social media platforms.
Mobile advertising continues to dominate Comoros, with 78% of users exposed to targeted ads via smartphones. The social media ad spend is close to USD 950,000, emphasizing the importance of social channels for digital marketers. As digital maturity advances, advertisers are expected to focus on personalized, mobile-friendly campaigns to improve engagement rates and ROI.