Digital Advertising and Ad Blocking Statistics in Comoros (2026)

In 2026, approximately 36% of internet users in Comoros employ ad blocking tools, reflecting growing awareness and concerns over online ads. Despite this, digital ad spending has increased significantly, reaching USD 4.2 million, driven mainly by mobile platforms, which now account for over 78% of internet access. The rise in digital engagement underscores a rapidly evolving online economy, with advertisers tailoring content to capture mobile users' attention.

Comoros' digital landscape shows a steady growth, with 1,250 digital advertisers actively targeting local audiences. Users spend nearly four hours daily online, indicating strong engagement. The high mobile penetration suggests that mobile-first strategies are crucial for brands. As ad blocking remains prevalent, advertisers are exploring innovative, non-intrusive advertising methods to reach consumers effectively and reduce ad fatigue.