Colombia's digital landscape in 2026 shows a robust increase in video marketing ROI, with campaigns yielding an average return of 380%. A significant 72% of local businesses now leverage video content to engage consumers, reflecting a mature digital marketing environment. Investments are rising sharply, with monthly ad spend reaching approximately COP 4.2 billion, underscoring the importance of video in Colombia's marketing mix.
The surge in video consumption, up 25% year-over-year, indicates a growing preference for visual content among Colombians. Viewers spend nearly three minutes per video, suggesting high engagement levels. These trends highlight the effectiveness of video marketing strategies and their evolving role in boosting brand visibility and sales across various sectors in Colombia.