Social Commerce Revenue Statistics in Colombia (2026)

By 2026, social commerce in Colombia has surged to over 1.2 billion USD, reflecting increased digital engagement and smartphone penetration. The majority of users prefer mobile platforms, accounting for 76% of social commerce activity, driven by widespread internet access and social media usage. The average spend per user has reached 140 USD, indicating strong consumer confidence and e-commerce integration within social channels.

The rapid 18% growth rate highlights Colombia's expanding digital economy, with social commerce becoming a vital sales channel for local businesses. Younger demographics, particularly those aged 18-35, dominate this space, boosting overall revenue. Continued investments in digital infrastructure and social media marketing are expected to sustain this upward trajectory, further embedding social commerce into Colombia’s retail landscape.