45 minutes
Average daily short-form video consumption
Colombian users spend around 45 minutes daily on short-form videos in 2026.
78%
Percentage of internet users engaging with video ads
Most Colombian internet users interact with short-form video ads regularly.
TikTok
Top platform for short videos
TikTok remains the dominant platform with 65% market share among Colombian users.
8.5%
Average engagement rate for brands
Brands see an average engagement rate of 8.5% on short-form videos in Colombia.
62%
Video ad spend as a percentage of digital advertising
Video advertising accounts for 62% of total digital ad spend in Colombia.
Colombia's digital landscape in 2026 reflects a significant shift toward short-form video content, with users dedicating nearly an hour daily. Marketers are leveraging platforms like TikTok to reach a highly engaged audience, with a majority interacting with video ads regularly. The high engagement rate indicates the effectiveness of short videos in capturing consumer attention and driving brand awareness in this vibrant market.
Investment in video marketing continues to grow, with over 60% of digital ad budgets allocated to video formats. Colombian brands are increasingly adopting short-form videos to enhance customer engagement and conversion rates. As digital maturity advances, local businesses are recognizing the importance of creative, platform-specific content to stand out in a competitive online environment.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.