680 million
Monthly Active Users on Short-Form Video Apps
Number of active users engaging with short-form videos in China
85 minutes
Average Daily Time Spent on Video Platforms
Average daily viewing time per user in China
¥420 billion (approx. $63 billion)
Video Marketing Revenue
Revenue generated from video marketing in China in 2026
45%
Top Short-Form Video Platform Market Share
Market share held by leading platform Douyin in China
¥85 billion (approx. $12.7 billion)
Influencer Marketing Spend
Annual influencer marketing expenditure in China
Chinese consumers are increasingly receptive to short-form video content, making it a vital component of marketing strategies. With significant investments in influencer marketing, brands are effectively reaching younger audiences. The rapid growth of video consumption highlights China's evolving digital landscape, where innovative content and interactive features are shaping consumer behaviors and digital marketing success.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.