In 2026, Chilean consumers spend an average of 45 minutes daily on short-form videos, reflecting the platform's growing influence in digital entertainment and marketing. With over 7.8 million active users monthly, brands are increasingly leveraging these platforms to reach targeted audiences, with a significant $210 million USD expected to be spent on video advertising. TikTok continues to dominate the market, capturing 65% of user engagement, followed by Instagram Reels and YouTube Shorts.
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The rise of short-form videos in Chile signifies a shift in consumer behavior and advertising strategies. Businesses are investing heavily in creative, snackable content to boost brand awareness and engagement, especially among younger demographics. As the industry matures, local content creators and brands are collaborating more, fostering a vibrant ecosystem that drives innovation and competitiveness in digital marketing.
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Q: What is the main platform for short-form videos in Chile in 2026?
A: TikTok remains the leading platform, with 65% market share, followed by Instagram Reels and YouTube Shorts.
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Q: How much are Chilean brands expected to spend on short-form video advertising in 2026?
A: Approximately $210 million USD, reflecting increasing investment in digital marketing.