Chile's digital advertising market in 2026 continues to expand rapidly, with total spend reaching approximately USD 520 million. Programmatic advertising dominates the space, capturing over 60% of the digital ad budget, which underscores the country's shift towards automated, data-driven marketing strategies. PPC remains a vital component, with a significant share of the budget dedicated to pay-per-click campaigns, reflecting increasing consumer online activity.
The average CPC has stabilized around USD 0.35, aligning with global trends and indicating healthy competition among advertisers. Mobile advertising accounts for nearly 80% of impressions, emphasizing the importance of mobile-first strategies. Overall, Chile's digital ad ecosystem shows strong growth potential, driven by high internet penetration and evolving consumer behaviors towards digital engagement.