In 2026, Chile's Facebook advertising landscape shows a CPC of approximately $0.55, reflecting increased competition and ad efficiency. The CPM is estimated at $4.80, indicating more targeted and cost-effective campaigns. Total digital ad spend is projected to reach CLP 150 billion, demonstrating growing investment in social media marketing. The CTR remains strong at 1.55%, suggesting high engagement levels among Chilean users.
Advertisers in Chile are experiencing an average ROAS of 4.2x, showcasing effective ad strategies and audience targeting. As digital literacy and social media usage continue to rise, businesses are increasingly allocating budgets to Facebook ads. This trend highlights the platform's importance for brand awareness and sales conversion in Chile's expanding digital economy.