Chad's social commerce sector in 2026 shows steady growth, with revenues reaching approximately USD 45 million. The rapid adoption of smartphones and improved internet access have fueled the popularity of categories like fashion and electronics. The majority of transactions are conducted via mobile devices, reflecting the country's digital shift and the importance of mobile-friendly platforms.
With over 1.2 million active users, social commerce is becoming a vital component of Chad's retail landscape. The average transaction value of USD 38 indicates growing consumer confidence and increasing online shopping activity. Businesses are leveraging social media to reach wider audiences, especially in urban areas, driving further growth in this digital economy segment.