Chad's digital advertising market continues to grow steadily in 2026, with a total spend of around USD 15 million. The increasing smartphone penetration and improved internet infrastructure have boosted online shopping activities, leading to higher engagement rates among consumers. The average CPC remains low at USD 0.25, making advertising cost-effective for local retailers and international brands targeting Chad's expanding online audience.
With a conversion rate of 3.8%, Chad demonstrates a promising shift towards digital commerce. Mobile devices dominate shopping ad traffic, accounting for 65%, driven by affordable smartphones and better network coverage. As e-commerce matures, businesses are investing more in targeted shopping ads to capture the attention of Chad's growing digital-savvy population and capitalize on the rising online purchasing power.