In Chad, Facebook advertising costs remain relatively low compared to neighboring countries, with an average CPC of $0.045 in 2026. The CPM stands at $1.20, making Facebook ads an accessible option for local businesses seeking digital visibility. Monthly ad expenditure has increased to around USD 4.2 million, reflecting growing digital engagement amidst expanding internet access.
Approximately 27% of Chad's population actively uses Facebook, indicating a significant digital audience for advertisers. The digital advertising market accounts for about 12% of total media spend, showcasing the country's gradual shift toward online marketing. Businesses in Chad increasingly leverage Facebook ads to reach diverse demographics in this emerging digital landscape.