In Chad, display advertising CTRs are projected to reach 0.12% in 2026, reflecting modest engagement levels due to limited digital infrastructure. PPC advertising continues to grow, with an estimated spend of USD 2.5 million, indicating increased businesses investing in online visibility. The digital ad revenue is expected to hit 150 million XAF, signaling a steady rise in digital marketing activities amid expanding internet access.
Most online engagement in Chad remains mobile-centric, with 78% of ad interactions occurring on mobile devices. Despite relatively low overall CTRs, the digital advertising ecosystem shows promising growth potential as internet penetration deepens and local businesses adopt digital marketing strategies. Continued investments are likely to improve ad performance and ROI in the coming years.