Chad's cross-border e-commerce sector is experiencing rapid growth, driven by increased mobile internet access and the expansion of international online platforms. The transaction volume reaching 25 million USD indicates strong consumer interest, especially among young, tech-savvy populations. Mobile commerce dominates, reflecting the widespread use of smartphones for shopping purposes, which is crucial for reaching rural and underserved areas.
Despite the growth, challenges remain such as limited digital payment infrastructure and logistical hurdles for international shipping. The average order value of 45 USD suggests consumers are increasingly willing to make larger purchases online. The presence of numerous e-commerce platforms indicates a diversified market, offering more options for consumers and businesses alike, paving the way for sustained digital trade expansion.